The CBC Conjoint technique diagnoses respondent preferences towards various properties or attributes of a researched product or service. This technique allows to specify, in an objective way, how important individual product properties are for consumers (e.g.: product price, appearance, composition, size, etc.) and what specific attributes the product should have to ensure its best perception.
A project utilizing the conjoint technique involves ordering up of a series of elements describing various options of the tested product or service. Special rules of developing element data allow to infer the full structure of respondent preferences, based on evaluation of a very narrow section of possible variants of the researched product.
Detailed results of the research are determined with help of advanced statistical analysis.